The Hive Marketing Score
A single number, out of 100, that tells you how healthy your brand is as a business, not just how your ads performed last week.
Your Hive Marketing Score
Healthy, with clear room to grow. Here's what's holding you back.
HealthyWhat's holding you back
Five dimensions every D2C brand lives or dies by
Revenue health, whether customers come back, what protects you from competitors, whether you reach the right people the right way, and how well the whole operation holds together.
Whether growth is healthy, not just big.
Whether customers come back, and keep coming back.
How well your brand is protected against the rest of your category.
Whether you're reaching the buyers who actually pay.
Whether the whole operation, from conversion to delivery, holds together.
How the Hive Score is calculated
Each dimension is measured from your own connected data, alongside what Hive observes publicly about your brand and your category. The result is a score you can act on and trust.
Your data, plus the market
Every dimension draws on your store, ads, analytics and reviews, alongside what Hive observes publicly about your brand and your category.
Benchmarked against brands like yours
Every plan scores you against brands of your type and stage, not a generic average. A ₹5 crore beauty brand is not held to the standard of a ₹150 crore one.
Honest about thin data
Where data is thin, the score says so instead of guessing, so you always know how much to trust it.
Traceable and actionable
Every point traces to a specific signal, every signal links to a specific move, and tracking the score over time shows whether your work is actually moving the business.
What your score means
Money is leaking in several places. Fix the biggest leak first.
Some channels work, others drag. Clear, quick wins are available.
A solid base. Growth now comes from sharper allocation.
Ahead of your category. Protect the lead and compound it.
What's inside your full score
Your score shows where you stand. The full report shows exactly why, how you compare with competitors, and what to do about it.
Detailed benchmarks, content gaps and strategy insights are in the full report.
Unlock full reportIncluded in every plan
Premium
From ₹22,499/month billed annually, + GST
- Weekly Hive Marketing Score and trend
- Full breakdown of all five dimensions
- Every opportunity, ranked by impact
- Brand Report, monthly and quarterly
Platinum and above
Platinum, Managed Account, Enterprise / Agencies
- AI Marketer to discuss the score and plan the fix
- Competitor intelligence and peer benchmarks
- More channels and tools to run campaigns from Hive
- A dedicated Hive marketer on Managed Account
Questions about the score
What is the Hive Marketing Score?
A single number, out of 100, that tells you how healthy your brand is as a business, not just how your ads performed last week. It's built from five dimensions: revenue health, retention, competitive moat, reach and acquisition, and operational health.
How is it calculated?
From your own connected data, alongside what Hive observes publicly about your brand and your category. It's benchmarked against brands of your type and stage rather than a generic average, and where data is thin, the score says so instead of guessing. We show you how it works for your brand on the walkthrough call.
How often does it update?
Your Hive Marketing Score updates every week, from data that syncs daily from your connected integrations (in real time on Enterprise / Agencies).
Can I compare my score with competitors?
Every plan benchmarks you against brands of your type and stage. Platinum and above add competitor intelligence and benchmarks against peers in your industry.
Which plans include the Hive Marketing Score?
Every plan: Premium, Platinum, Managed Account and Enterprise / Agencies. Each also includes the Brand Report, monthly and quarterly.
Hive your brand.
Enter your website and we'll walk you through what your Hive Marketing Score would show for your brand.
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